In business, you have to craft your vision and live it day-in and day-out carefully. Your vision is your why … why your business exists?
Apple’s vision is to create innovative products and think different. Apple was a start-up in the 70s … remember this!
Have you crafted your vision? You might think, “but, I am a small business … I am not Apple!!!” Even small businesses need a compass. To keep on track and focus, your vision is your compass.